четверг, 23 февраля 2012 г.

Summertime at Gloria Jean's...and the Taste is Nostalgic.

IRVINE, Calif. -- Just in time for the lazy days of summer, Gloria Jean's Gourmet Coffees announced the introduction of their new Root Beer Float Chiller, available in small, regular and large sizes July 19 through September 19.

The drink's cool, creamy taste and texture is reminiscent of the All-American childhood favorite that adults still gravitate toward, especially in hot weather.

Gloria Jean's Vice President of Marketing, Diane Hays-Hoag, remarked: "We're really excited about this unique chiller and it's summer appeal. The classic root beer float is a special part of Americana, and conjures up special memories of simple pleasures and a kicked-back, summer state of mind."

Providing the ultimate coffee experience for nearly 25 years, Gloria Jean's is the largest mall-based premier provider of specialty-flavored whole bean coffees with over 422 stores worldwide. Using only the finest quality, single-origin 100 percent Arabica coffee beans, Gloria Jean's meticulously roasts and flavors to exacting standards. With over 40 specialty-flavored coffees and more than 20 origins and blends, Gloria Jean's offers the finest coffees you can buy. Gloria Jean's coffees, teas and cocoas are also available online. For store locations, call 800-354-JAVA (5282) or visit www.gloriajeans.com.

With headquarters in Irvine, Gloria Jean's Gourmet Coffee is a subsidiary of Diedrich Coffee Inc. (Nasdaq:DDRX). Gloria Jean's specializes in sourcing, roasting and selling the world's highest-quality coffees. Diedrich Coffee Inc.'s two primary brands are Diedrich Coffee, with retail coffeehouses primarily in California, Colorado and Texas, and Gloria Jean's Coffees, the nation's leading retail chain of mall-based coffee stores. The company's 476 retail outlets, the majority of which are franchised, are located in 35 states and 13 foreign countries. Gloria Jean's and Diedrich Coffee also sells its coffees through more than 460 wholesale accounts including office coffee service distributors, restaurants and specialty retailers, and via mail order and the Internet. For more information about Diedrich Coffee, call 800-354-5282, or visit the company's Web sites at www.gloriajeans.com and www.diedrich.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Diedrich Coffee Inc.'s business which are not historical facts are "forward-thinking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-thinking statement, see "Risk Factors" in the Company's Annual Report or Form 10-K/A for the most recently ended fiscal year.

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