CTIA WIRELESS I.T. & Entertainment to Hold EnterpriseNOW; One Day Conference Examines Wireless Applications and Infrastructure in the Enterprise.

WASHINGTON -- CTIA WIRELESS I.T. & Entertainment 2006 today announced the lineup for EnterpriseNOW -- a full-day conference taking place on Monday, Sept. 11th, which will provide I.T. professionals the opportunity to examine wireless applications and infrastructure solutions for the enterprise market. CTIA WIRELESS I.T. & Entertainment 2006 takes place September 12-14 at the Los Angeles Convention Center.

"The EnterpriseNOW conference will look at the most critical technical, business and policy issues as wireless becomes even more significant to the enterprise," said Robert Mesirow, vice president and show director of CTIA WIRELESS I.T. & Entertainment. "CTIA's fall show began as an enterprise event, and the addition of EnterpriseNOW reaffirms our commitment to serving and supporting this growing market."

EnterpriseNOW is geared for IT professionals, CIOs, CTOs and CSOs, and will address key issues affecting the wireless enterprise, including security for devices, system support, customized applications and ROI. Conference schedule and details include:

 --  9:00 a.m. -- Keynote: Enterprise Mobility -- Mobility and         Realities          Michael J. Russell, partner, North America Wireless Practice,         Accenture will discuss the myths and realities related to the         wireless enterprise, such as evolving technologies and the         mobile ecosystem; security; device management; and user         adoption.      --  10:30 a.m. -- Breakout Session I: Mobile Strategies for the         Enterprise          Vaibhav Parmar, manager, Network Technologies, Accenture will         explore the types of mobile applications, business processes         and common challenges faced during deployment.      --  12:00 p.m. -- Keynote Luncheon Panel: Connected Workforce          Senior executives from Cingular Wireless and Cisco will         participate in a panel discussion focused on issues facing         enterprise and vertical markets looking to utilize wireless         solutions to boost efficiency, productivity and profitability.         Speakers include Simon Aspinall, director, Internet Business         Solutions Group, Cisco and Jeff Bradley, vice president,         Business Data Services, Cingular Wireless.      --  1:45 p.m. -- Breakout Session II: Enterprise Mobility:         Tales from the User, the Provider and the Network          Attendees will hear from three individuals representing very         different areas of enterprise mobility. Speaking on behalf of         the user: Joe Ferra, chief wireless officer, Fidelity; on         behalf of the provider: Jay Highly, CEO, Integrated Mobile         Inc. Network speaker TBD. Moderated by Richard Siber,         SiberConsulting LLC.      --  3:15 p.m.-4:00 p.m. -- Ask the Experts Roundtable Discussions          Roundtable I: Security features Frank V. Traino, manager,         Accenture.          Roundtable II: Connected Workforce Enablement features three         executives from Cisco, including Ken Gawelek, senior business         development manager, speaking on convergence; Stuart Taylor,         director, speaking on ROI; Ron Malenfant, consulting system         engineer and Brian Daugherty, solution marketing manager,         speaking on security.          Roundtable III: Wireless Reference -- Architecture and Best         Practices features two experts from Cingular: Ed Schmit,         director, Enterprise Data Developer Program; and Diana         Hoffman, manager, Enterprise Data Developer Program.      --  4:00 p.m.-5:30 p.m. -- Networking Reception         Los Angeles Convention Center, West Lobby 

To register for EnterpriseNOW, visit http://registration.expoexchange.com/ShowCTI063/

Seminar registration is $395. For further conference updates, visit http://www.wirelessit.com/info/enterprisenow.cfm.

About CTIA

CTIA -- The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries. CTIA WIRELESS I.T & Entertainment takes place in Los Angeles, September 12-14; CTIA WIRELESS 2007 takes place in Orlando, March 27-29. Visit www.ctia.org.

CTIA WIRELESS I.T. & Entertainment is a one-of-a-kind event that reflects the dual nature of today's wireless data industry -- technology that offers both mobile solutions to the enterprise and mobile entertainment to the consumer. This event brings together diverse audience segments to satisfy every mobile data need and respond to the ever-growing market demand for wireless services. Visit www.ctia.org/wirelessIT06.